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„We develop solutions that answer the needs of our customers in urban areas.“

That is our mission. „Solutions“ as well as „customers“ for us are broadly defined terms. We are focusing on business models for urban areas that enable us to forge new paths away from traditional car manufacturing as well as traditional mobility concepts.
Our crossfunctional teams try to answer one of the following focus questions during their time with us:

  • How might we enable a seemless experience for electric car users?
  • How might we enable users to make most out of their transit time?
  • How might we help users to reduce their stress level in the city?
How might we enable a seemless experience for electric car users?

With this question, we search for potential business models that can support the implementation of electricmobility in urban areas, by solving the customer issues that still exist here at the moment. Due to the fact that we developed various charging solutions over the last years, we will now focus on ancillary services which customers with electric vehicles require and customers with traditional petrol or diesel vehicles do not. We try to offer a seemless and agreeably experience for our customers when driving or using their electric cars.

How might we enable users to make most out of their transit time?

Mobility is usually limited to “getting from A to B” – setting off, travelling, arriving. But how can we turn the time that people nowadays spend “on the move” (in buses, trains, etc.) into an experience and offer the customer added value? In big cities and conurbations, in particular, people are often “on the way” for most of the day – to work, home, a leisure activity or to see family. And when we look to the future, this question also arises: what will people do in self-driving cars, how will they spend their time then? We have used this as an opportunity to generate and implement ideas that will link our cars or other forms of mobility with experiences. This must not be restricted to the self-driving car, not even to the car itself. Awareness of high-quality – and, above all, meaningful – ways to shape and use our leisure time is increasing, as well as the desire for sustainable mobility. A good reason to link the two issues.

How might we help users to reduce their stress level in the city?

Focusing on this question, we firstly try to get an understanding of which urban, social, ecological or economic factors (traffic jams, noisiness, malodour, population density, poverty, etc.) increase or lead to stress levels of people living in cities (focus: Berlin).  In a second step, the challenge is to find the highest need based on the biggest pain point experienced by customers, for which we can develop an appropriate software- or hardware-based business model. Going beyond mobility, we try to offer people an added value for living in big cities to feel well within their surroundings.