How might we... help urban millennials to do good and reduce their lifestyle footprint?
Millennials – also known as Generation Y – were born between the early 1980s and the late 1990s. Members of this young, motivated and tech-savvy generation want to think and act for themselves, and at the same time to be responsible for themselves, mobile and flexible. Meaningfulness, transparency and sustainability are important to them. We would like to find out which problems and needs occupy Generation Y in urban environments, in order to develop sustainable solutions on this basis.