Topics

„We develop solutions that answer the needs of our customers in urban areas.“

That is our mission. „Solutions“ as well as „customers“ for us are broadly defined terms. We are focusing on business models for urban areas that enable us to forge new paths away from traditional car manufacturing as well as traditional mobility concepts.
Our crossfunctional teams try to answer one of the following focus questions during their time with us:

  • How might we enable our users to experience micro mobility?
  • How might we create value for users by leveraging mobility data?
  • How might we improve the routines of EV users?
How might we enable our users to experience micro mobility?

Individual mobility is a basic need in our society and economic setting. The offers for different mobility concepts is rising continuously – but the question remains: who is the customer? Which customer pain is solved by those new mobility solutions? How can one diminish barriers – both on the access and prejudice level? How can we generate an added value for a wide range of customers in order to make micro mobility intuitive, easy and attractive?

How might we create value for users by leveraging mobility data?

Data forms the fabric of the digital economy. In almost all areas of your daily lives, we produce, gather and use data to interact with networks, products and services. Mobility data is a huge source of information made available by evermore connected cars acting as devices in the urban landscape. When used intelligently and combined with other sources of information, mobility data allows us to create value – new services, innovative products and better performing systems. With this challenge, we want to look into the opportunities unleashed by the power of data created while we move from A to B.

How might we improve the routines of EV users?

The increasing spread of electric vehicles triggers various options for new business models. Looking at the routines of current electric vehicle users, we want to understand the customers’ basic needs and requirements in order to develop exciting new features or services in the context of electro mobility. The one and only goal: designing the electro mobility experience as seamless and pleasant as possible while contributing to sustainable mobility.