How might we create value for users by leveraging mobility data?
Data forms the fabric of the digital economy. In almost all areas of your daily lives, we produce, gather and use data to interact with networks, products and services. Mobility data is a huge source of information made available by evermore connected cars acting as devices in the urban landscape. When used intelligently and combined with other sources of information, mobility data allows us to create value – new services, innovative products and better performing systems. With this challenge, we want to look into the opportunities unleashed by the power of data created while we move from A to B.