How might we enable users to make most out of their transit time?
Mobility is usually limited to “getting from A to B” – setting off, travelling, arriving. But how can we turn the time that people nowadays spend “on the move” (in buses, trains, etc.) into an experience and offer the customer added value? In big cities and conurbations, in particular, people are often “on the way” for most of the day – to work, home, a leisure activity or to see family. And when we look to the future, this question also arises: what will people do in self-driving cars, how will they spend their time then? We have used this as an opportunity to generate and implement ideas that will link our cars or other forms of mobility with experiences. This must not be restricted to the self-driving car, not even to the car itself. Awareness of high-quality – and, above all, meaningful – ways to shape and use our leisure time is increasing, as well as the desire for sustainable mobility. A good reason to link the two issues.